SKECHERS Singapore is proud to announce that top South Korean K-Pop girl group, Sistar, has been appointed the Brand Ambassador for SKECHERS. The highly-popular Korean quartet, comprising of Bora, Hyolyn, Soyou and Dasom, will appear in the American lifestyle footwear and apparel brand's regional marketing and social media campaigns in nine countries, namely South Korea, Singapore, China, Hong Kong, Macau, Malaysia, Thailand, Vietnam and Cambodia.
Sistar fully represents and embodies the qualities that a SKECHERS Brand Ambassador should possess –Trendy, Active and Sporty, to reflect the brand and the products range; and bolstered by Sistar’s powerful influence in the region with millions of fans.
Come 26 June 2015, SKECHERS Singapore is set to open their new flagship store to the public at Ngee Ann City, #B2-04. The new 1,700sqf space in Singapore is the first Asian flagship store to embrace an industrial and modern concept, accompanied by a touch of vintage elements.
The store entrance is framed by a brick wall to give a raw industrial edge that is juxtaposed by the modern inviting interior. Utilizing silver metal supports with exposed welds and fasteners, the store space is given a constructed and contemporary look. Reclaimed natural wood is used to inject warm accents to the overall space, as well as segmenting the collections. On top of that, thee new flagship uses LED backlit technology to establish a mixed-bag vernacular, a technique widely practiced amongst today's leading interior architects
To celebrate the joyous occasion of the new flagship, the newly-appointed SKECHERS Brand Ambassador, Sistar, will grace the official opening on Wednesday, 1 July 2015, alongside a special performance of their favourite hits and a Meet & Greet session the post-opening party at ION SQUARE.
SKECHERS Singapore will give away passes to the Meet &Greet session through their social media platforms and with their partners in the coming weeks.
Labels: 0FANGIRL, PRESSRELEASE